The Ethical Edit May 12, 20202 min readA Different Perspective to TransparencyThe Cambridge Analytica scandal in 2018 was a major political scandal when it was discovered that Cambridge Analytica was using the...
The Ethical Edit May 10, 20203 min readThe not so simple but definitely important lessons. The theory of social responsibility is built on a complicated system of ethics, simply put; learning what is right or wrong, and then...
The Ethical Edit May 10, 20203 min readCOVID and Price Gouging. What Does it Mean? Like most people, I have recently been impacted by the rapid and continued spread of the coronavirus. Lately, in the rare moments I have...
The Ethical Edit May 7, 20202 min readEth(ex) SellsAdaptability is imperative in surviving the business environment as marketing strategy must remain fluid to cope with evolving...
The Ethical Edit May 3, 20203 min readFYRE Festival went down in flames. There are ethical mistakes. Then there are complete, extreme, irresponsible ethical DISASTERS. This particular event is VERY rich and...
The Ethical Edit May 1, 20202 min readThe Art of War: Comparison MarketingComparative advertising can be an effective way for new brands to break into markets and for established or tired brands to reposition...
The Ethical Edit Apr 26, 20203 min readA Fact of Life: Cultural Adaptability in MarketingDigital marketers need to undertake adaptability in order to handle differences in value and attitudes, which ultimately could relate to...
The Ethical Edit Apr 23, 20203 min readExamining Ethics in the Industry: Cosmetics Whether it be over poorly sourced ingredients, excessive amounts of plastic packaging, or disgraced sponsors, the cosmetics and beauty...
The Ethical Edit Apr 23, 20202 min readData Privacy in the Era of Ethics In marketing, we frequently ask ourselves "how much do we really know about our customers?" The answer is usually: not enough. The shift...
The Ethical Edit Apr 21, 20202 min readAn (Ethical) Lesson in Data Usage. Exposed. The ethical choice in most cases should have been obvious, but it clearly wasn’t the one made in some. Facebook, just to name...
The Ethical Edit Apr 18, 20202 min readA Main Concern For Online Consumers: Privacy Privacy is a main concern for many online consumers, with 86% of users proactively taking steps to improve their safety online....
The Ethical Edit Apr 17, 20202 min readThe Weak Link: Ethics in delivery channelsAs marketers we are all well acquainted with the 4P’s in the Marketing Mix. Place, specifically, involves the delivery and distribution...
The Ethical Edit Apr 14, 20201 min readAvoiding Pricing Mistakes in the Era of Ethics When pricing your product or service, we know there are a lot of different factors to consider. You obviously need to make enough of a...
The Ethical Edit Apr 13, 20202 min readWhen competition is no longer competitive: are your strategies breaking the law?What is anti-competitive practice? Anti-competitive behaviors are the practices that a business or group of businesses engage in to i....
The Ethical Edit Apr 9, 20203 min readConducting Ethical Market Research Like a Pro - Part 2Today, we continue on into the complex world of Ethical Marketing Research, where we will be covering data management and protection as...
The Ethical Edit Apr 7, 20203 min readUnderstanding the Rules of The Game: Regulation“Any society has to delegate the responsibility to maintain a certain kind of order. Enforcing regulations, making sure people stop at...
The Ethical Edit Apr 5, 20203 min readConducting Ethical Market Research like a Pro - Part One If you are wondering how you can ethically conduct market research for your business, then you have come to the right place! Almost every...
The Ethical Edit Apr 2, 20203 min readEthical Business: Simple Solutions What types of questions do you ask yourself before you buy something? You might consider something along the lines of ‘Is this something...
The Ethical Edit Mar 31, 20202 min readWe are here to bring a voice to Ethical Marketing. It's always a little intimidating diving into the world of 'Ethics', so we've broken it down into our juiciest topics (without being too...
